48,390 crores will be divided into two parts
Indian cricket board to keep half the money
The Indian Cricket Board will keep half of 48 thousand 390 crores or 24 thousand 195 crores. This money will be spent to strengthen the foundations of cricket in the country. The money will be donated to players, staff and state cricket associations. Until last year, this model was different. Of that half, 70 percent of the money was given to state councils. Four percent were distributed to IPL staff and 26 percent to various national and international actors.
four different understand the package
This time around, TV rights, digital rights for the Indian subcontinent, 18 matches (preliminaries, weekend double header, four qualifiers) and four sections for the rest of the world have been created. The base price was Rs 32,890 crore and the smartly sold package was valued at over $7 billion.
Package-A: TV rights (India), base price – 49 crore per game
Package-B: Digital Rights (India), base price – Rs 33 crore per game
Package-C: Special match rights, base price – 11 crores per match
Package-D: Overseas rights, base price – Rs 3 crore per match
Who won what rights?
The television rights for the Indian subcontinent were purchased by Disney Star for Rs 23,575 crore (Rs 57.5 crore per game), but the digital rights went to Reliance’s Viacom 18 for Rs 20,500 crore. Viacom has also purchased a “non-exclusive” rights package C for Rs 2,991 crore. Packages A and B include 410 matches over the next five years (74 to 74 matches in 2023 and 2024, 84 matches in 2025 and 2026 and 94 matches in 2027). Package C included the rights to 18 “non-exclusive” matches, which Viacom18 bought for Rs 2,991.6 crore, or Rs 33.24 crore per match. There are 90 matches in this package. Package D contained overseas TV and digital rights which Viacom18 and Times Internet bought for Rs 1,300 crore.
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