- IPL Media Rights Auction Completed
- IPL 2023-27 rights sold for Rs 48,390 crore
The auction for Indian Premier League (IPL) media rights has ended. Jay Shah, secretary of the Board of Control for Cricket in India, announced on Tuesday evening that the TV rights for IPL 2023-27 will be with Star Digital Rights Viacom (Reliance). The bid for a total of four packages for five years reached around Rs 50 thousand crore (48,390 crore).
who has what?
IPL 2023-27 Total Media Rights Deal – 48390 Crore
• Package A (TV rights in India): 23,575 crores, Star
• Package B (Digital Rights in India) – 20,500 crores, Viacom-18
• Package C (18 special matches in India) – 3258 crore, Viacom-18
• Package D (overseas rights) – 1057 crores, Viacom-18 and Times Internet
Thanks, @StarSportsIndia to renew the partnership!
This is just the start of a promising 5-year journey. We can’t wait to get started. #TATAIPL
– IndianPremierLeague (@IPL) June 14, 2022
Click: Digital beats TV in the audience battle, what does a bid of 44,075 crores mean?
Jay Shah gave full information in detail
BCCI Secretary Jay Shah also tweeted congratulations to Viacom and thanked the auction’s bidders. Jay Shah wrote in his tweet: “Viacom-18 bought digital rights for Rs 23758 crore. India has experienced a digital revolution and the potential of this sector is immense. Digital has changed the way we view cricket which is why it is so important to the growth of the game.
Jay Shah informed that Viacom-18 has also purchased the rights for Australia, South Africa and the United Kingdom. While Times Internet has purchased all rights to MENA (Middle East) and America, Times will also have rights to other countries. The BCCI secretary said cricket fans around the world will be able to see IPL’s top-class cricket.
Congratulations Viacome18 for winning Aus, SA, UK,
The times have MENA & US winning the rest of the world rights. The IPL is as popular outside India as it is here and
Viewers will be able to enjoy first class cricket.
— Jay Shah (@JayShah) June 14, 2022
Jay Shah wrote that I thank everyone who participated in this auction, BCCI will do all possible help and support from their side. Anything BCCI earns from this auction will be used to strengthen the roots of domestic cricket so fans can enjoy watching cricket.
Jay Shah further said that now is the time for state associations, IPL franchises to come together and bring the great IPL experience to the fans.
Let us tell you that the Indian Premier League was launched in 2008 and since then it has not stopped going. Today, as its 15 seasons are over, the IPL has grown so big that it is counted in the second most expensive league in the world. An IPL match fetches around Rs 110 crore, which only comes from media rights.
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