Company 101: Adani's "self-selling, self-consumer" model is phenomenal

A man who believed he shouldn’t be very happy when the money comes in or very sad when the money goes away, started his business in 1988 with capital of just Rs 5 lakh – and today the count of the same person is complete. the 10 richest people in the world. The name of this person is Gautam Adani. The fastest growing business owner in India.

A question often arises: how did Gautam Adani make so much progress after all? It is not Gautam Adani, Mukesh Ambani who got the ancestral property. They didn’t create businesses and properties worth millions of dollars – but by adding every penny, they built their empire. The answer to this question is very simple – Gautam Adani believes in ‘experimentation’ – he does not follow ready made industrial policies but develops his own policies – sets standards and then acts on them.

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Adani Group recently purchased the Indian assets of Swiss building materials manufacturer Holcim Ltd. Ambuja Cements and ACC Ltd. for $10.5 billion (Rs 80,000 crore). This acquisition is the largest ever by an Indian conglomerate. With this acquisition, Adani Group has become the second largest player in the cement sector.

This is where we need to understand Adani’s thinking and strategy for business. Adani has already built a huge empire in the country. If we talk about the acquisition of Adani, in the last year alone, Adani has completed about 32 acquisitions with an expenditure of $17 billion. Adani controls 24% of India’s port capacity.

Read more: How far will the “acquisition war” between Adani and Ambani go?

Almost similar is also its wait at the airport. Adani is also continuously working on infrastructure infrastructure. Adani’s empire spans from coal mining, power generation and distribution, refining of edible oils, crops to data storage. Simultaneously, Adani is also investing heavily in urban housing.

In such a situation, it is clear that cement is necessary for the proper functioning of many infrastructure projects. New construction will require cement. But availability of cement in India is a big problem. India is the second largest cement producer in the world, but due to problems in the supply chain, cement is not distributed properly.

In such a situation, Adani did not sit hand on hand, but he took a big step to solve this problem. Purchased only Ambuja and ACC Cement. From now on, Adani Group will produce cement in its own company. And the Adani Group will also use its own cement in its projects. In other words, Adani will be the seller – Adani will be the customer.

Read more: Gautam Adani is eager to establish his currency in all areas

Explaining this, Gautam Adani said, “There is a lot of construction activity going on in our infrastructure business. So I hope we will be one of the biggest customers of our own cement company.

In such a situation, one thing is clear: the Adani Group is running all kinds of infrastructure projects in the country at a rapid pace, which are very important for the development of the country. Adani’s ‘Self Producer, Self Customer’ model will give impetus to these projects and improve the country’s infrastructure.

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